Our Story
Our journey began in 1985 when Dewi, Pero’s managing director, faced a challenge with his dogs being reluctant to eat any of the available mainstream brands in the 1980s. Determined to find a solution, Dewi took matters into his own hands and started blending his own natural dog food, which became a huge hit with his dogs.
Dewi started developing his own dog food, as his own dogs were reluctant to eat any available brand at the time.
The recipes became available to the local community.
Pero was born.
Pero starts hitting the shelves
Pero launches it’s now popular Chicken & Rice and Fussy Eater recipes
Our white label service, for large agricultural stores is launched.
Pero launches improve Puppy recipe.
Pero partners up with North Wales Police to supply food for their pups during their first 10 weeks of training.
Pero sponsors a dedicated team of dogs and handlers from the British International Rescue Dog Unit.
Pero sponsors 15 year old Wendy Stevenson of Prestatyn, who achieves third place at Crufts with her team of border Collies.
Jonathan Rees joins Pero as Director, to assist Dewi with Pero’s developments and operations.
A Pero recipe specially made for Staffordshire Bull Terriers and other bull breeds is launched.
Our own brand service for small businesses is launched.
Pero is rebranded, and our packaging is modernised.
Truline, an Ultra Premium range for Cats & Dogs, is launched.
Truline wins the first of many brand of the Year awards for best Dry Dog Food.
After operating at Betws y Coed for over 40 years, Pero moves to a much larger facility in Penygroes, Gwynedd.
Pero agrees to manage and distribute two new brands, Goldline and Trophy pet Foods.
Pero agrees to manage and distribute Little Chef Pet Bakery products.